October 20, 2026
A Festive Buying Calendar Built Backwards From Launch Day
Festive readiness means more than boxes arriving before December. Work backwards from the day customers should discover the collection, with separate checkpoints for buying,…
Journal
Stories from Brazil.
People, places, materials and ideas worth discovering.
October 20, 2026
Turn a Collection Launch Into a Useful Editorial Story
A launch article should help customers notice something worthwhile about the new collection. Choose one documented visual or making idea, build the story around…